This is Stratos' first guide aimed specifically at the needs of sustainability practitioners. This short guide aims to deliver actionable insight to practitioners on key aspects of organizational sustainability, and explains the application of materiality as a sustainability management tool.

Stratos and Industry Canada are pleased to announce the release of a study exploring innovative practices in communicating sustainability with consumers at the point of purchase.

Communicating sustainability to consumers requires careful attention to product sustainability performance. Based on the results of a study that investigated the practices of seven leading companies, the study demonstrates how innovators are linking performance and communication, engaging consumers to reduce lifecycle impacts, and ensuring the accuracy of sustainability claims.  

Green Marketing Gets Real is a practical tool to help Canadian retailers and producers of consumer products better understand, plan for, and capitalize on sustainability communication at point of purchase. Based on the insights of the seven innovators, Green Marketing Gets Real helps companies with the "Why", "What", and the "How" of sustainability communication.

Download the following documents by clicking on the links:

• Full report (pdf)
• Case studies (pdf)
• Tool - EN (pdf)
• Outil - FR (pdf)

Study Participants include:

Stratos developed a sustainability reporting toolkit with the Government of Canada. The goal of the toolkit was to provide assistance to business to improve the quality of reporting practices and the quantity of reporters in Canada. The site was active for close to 10 years but has now been archived.

Stratos understands the Canadian sustainability reporting landscape. Our fourth review of corporate sustainability is available here in summary form (2008):

Gaining Momentum is the 3rd national survey of corporate sustainability reporting practices in Canada conducted by Stratos Inc. The report focuses on corporate disclosure of non-financial management and performance information - environmental and social issues, as well as the broader economic contributions companies make to society (2005).

Building Confidence, Stratos' second in-depth examination and assessment of corporate sustainability reporting in Canada, presents a detailed benchmarking and analysis of 35 Canadian reports as well as five leading international reports. Building Confidence also explores and analyses eight key reporting issues and challenges currently facing reporters, including materiality and report scoping, and verification and assurance mechanisms (2003).

This is an interim review identifying key changes to sustainability reporting trends in Canada since Stepping Forward was published (2002).

Canada's first in-depth analysis of corporate sustainability reporting (2001).